When consumers make careful and cognitive choices about what they buy and from whom they buy, they are being “conscious,” thus the term Conscious Consumer (CC).
Living wage is a term used to describe the minimum hourly wage necessary for shelter (housing and incidentals such as clothing and other basic needs) and nutrition for a person for an extended period of time. (lifetime)
Quality of Life
Our QOL definition includes the provision of adequate housing, nutritious eating standards, some decent environmental quality, access to health information and service, education for the family children, safety for the family members, and a means to obtaining continuous earnings that provide sustainability of this Quality of Life.
AFairWorld is a social entrepreneur effort. A social entrepreneur is someone who recognizes a social problem and uses entrepreneurial principles to organize, create, and manage a venture to make social change.
Social responsibility is an ethical or ideological theory that an entity whether it is a government, corporation, organization or individual has a responsibility to society at large.
Sustainability represents the ability to have a Quality of Life that can be maintained, after eradication of poverty.